What Would You Swap for a Decent Night’s Sleep?

We asked people all around the country about their sleeping patterns; how much they get? How much they wish they could get? What typically disrupts their sleep? And what they would give up for a decent night's snooze?

Click on the pins in the map to see what people around the country said

* When the alternative is none/very little sleep.
** Please note: these figures are based on National Statistic estimates that in mid 2010 the UK Adult population was approx. 48,675,400

The Real Value of Sleep

Brits kept up by money worries and willing to put hands in pockets for a decent night’s sleep

Kalms research has found that Brits value their sleep so much that 40 per cent of us would pay to get a decent night’s sleep if the alternative was none or very little - that’s almost 20 million adults**. One in ten stated that given the alternative, they would happily pay over £50 for a night of uninterrupted sleep, those with three or more children in their household are the most likely to hand over more than £100.

Money worries (25%) and work-related stress (23%) were stated as the main disruptions of sleep, keeping a quarter of us awake. Other culprits were family worries, and partner’s snoring, which also keeps 28 per cent of women awake at night.

The research also discovered that if they were getting no or little sleep more than a quarter of women (26%) would swap a month’s worth of sex for just one night of decent sleep – twice as many as men.  Whilst a quarter of men and over a third (35%) of women would forgo booze for a whole month.

Research by YouGov Plc. Total sample size was 2279 adults. Fieldwork was undertaken between 9th to 11th November 2010. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

 

Kalms Sleep – A traditional herbal remedy that promotes refreshing natural sleep. Always read the label.

Kalms Night - A traditional herbal medicinal product used for sleep disturbances exclusively based on long standing use as a traditional remedy. Contains Valerian Root.